The Pudgy Penguins NFT undertaking will debut an animated YouTube collection entitled “Lil Pudgys” in spring 2025, in collaboration with digital content material studio Thesoul Publishing.
Pudgy Penguins NFT Challenge launches an animated YouTube collection
The collection, launched Tuesday, follows 4 penguin characters who stay in Underberg, a fictional iceberg world. Aiming for Kids and Household, the announcement shared with Bitcoin.com Information states that Lil Pudgys will mix humor and journey, marking Pudgy Penguins’ first foray into a protracted animation.
The episode will solely be launched on the Pudgy Penguins YouTube channel, with two new installments every week following a particular debut episode. Presently, Pudgy Penguins’ current social media footprint consists of 2 million Instagram followers, 500,000 Tiktok followers and 41 billion Giphy views.
“Thesoul Publishing was the right associate to carry Pudgy Penguins to life,” stated Luca Netz, CEO of Pudgy Penguins. Identified for its viral collection like “5 minute Crafts,” the studio has attracted over 2 billion followers worldwide.
Patrik Wilkens, Vice President of Enterprise Improvement at Thesoul, known as the partnership to capitalize on the model’s reputation a “360-degree technique.” The corporate creates content material in 21 languages and operates the channel throughout YouTube, Fb and Tiktok.
Pudgy Penguins has already expanded to bodily merchandise, producing $10 million in retail gross sales by means of partnerships with Walmart, Goal and Walgreens. The animation undertaking stated its targets coincided with a broader effort emigrate Web3-Native IP to mainstream leisure.
Pudgy Penguins lately turned Pengu, a local cryptocurrency distributed by means of a big Airdrop initiative, into AirDropped Pengu. Nonetheless, in the timeframe over the previous 30 days, tokens have plummeted in worth by 51.9% in comparison with US {dollars}. For now, Pengu has maintained its market capitalization of practically $515 million.